October 2013 Luncheon

  • 09 Oct 2013
  • 12:00 PM - 1:30 PM
  • Norton Rose Fulbright Canada LLP / S.E.N.C.R.L., s.r.l. TD Bank Tower Toronto Dominion Centre 79 Wellington Street West, Suite 2300 Toronto, ON
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Our topic for the October networking luncheon is:

Publishing Your Ideas – Show Your Expertise
Presented by Carl Friesen, MBA, Certified Management Consultant

Many business professionals have been told that they need to “generate content” to demonstrate their expertise — but what themes and topics are best for this purpose? This presentation, by a former journalist with over 15 years of experience helping business professionals publish their ideas, will discuss the two main motives for human behaviour, and how effective content needs to address one or the other — or both. He will also discuss some of the themes for articles that are most effective, such as the “news analysis,” the “trend” and the “case study.”

Carl has a background in journalism, marketing and consulting. Since 1999, Carl has specialized in helping business professionals in mining and other industries get noticed as thought-leaders. Most of his work is around helping his clients publish their ideas in media that their potential clients know and trust. His clients include a wide range of environmental and engineering firms as well as consultancies. Clients include Golder Associates, Hatch, Ausenco and AMEC.
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